Let’s face it, when you start a business, you won’t always enjoy stable sales, especially if it’s off season. This happens during winter when people spend more time at home than dine in a restaurant. However, don’t be discouraged as you can take advantage of this time to rethink strategy and improve your products and services.
Compare peak and lean season
Start with a general assessment of the behaviour of customers in two different seasons. See what are the usual orders, what time is the best for promotions and more. Your menu should adjust depending on the weather, introduce new products that fit their needs.
Invest in marketing
Shift to online marketing to reach more customers. Slow season is the best time to do this because there are no distractions. Put up social media accounts and post deals on these platforms. In addition, you can partner with local businesses to get incentives and attract more loyal clients.
So, you’re thinking how customers can walk into your door and purchase products? Simply host events and create gimmicks. We all love deals that make us think we save a little money. Imagine how fun it would be if you invite bands and local singer to perform. This step can build buzz around the area that you’re offering good snacks, deals and more.
Watch out for competitors
Study your competitors at a distance. They can be doing something else that sells product easily. Compare the menu and prices, see if they offer special promotions and check out their establishment. You can learn so much how to better serve customers.
Invest in excellent equipment
Prepare yourself for peak season by purchasing the equipment you need in the kitchen. There’s sausage filler, burger maker, ice cube containers and more. Make sure you get from a trusted provider so you get your money’s worth. Get in touch with CQ Butchers for first-class catering supplies.