I feel like I’m Don Draper at a Sterling Cooper board meeting after perusing some of the most iconic images in sports, advertising, and smut. Now if you don’t mind, I’ll have an Old Fashioned and a steak for lunch.

You can’t find a person on this planet who can’t instantly recognize the Air Jordan symbol by Nike. The “Jumpman” logo is used by Nike to promote its Michael Jordan-related merchandise, including the famous and successful Air Jordan brand of basketball shoes.The Jumpman logo is a silhouette of a studio photograph of Jordan performing a ballet move, not an actual dunk as many believe. Beginning in 1985, the Jumpman logo always accompanied “Jordan,” even when the only word Nike displayed on a product was “Jordan.”

The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the “Wings” logo, which had been a feature of the Air Jordans I and II. This model was one of the most popular ever. The Jumpman logo would retain a fairly consistent look throughout the Air Jordan line’s history, except on the Air Jordan VIII, on which it was reminiscent of a peace sign.

This popular gentleman’s magazine has been running since 1953, when it was first introduced by Hugh Hefner. The logo depicts the image of a hare because it has a funny and sexual connotation, and looks a bit playful with the bowtie. Hugh believed that the hare in the tuxedo was charming and amusing. By 1959 the brand was already so well known that when letters were sent with incorrect address to the Playboy business they were successfully directed to the correct location.

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