American Apparel head, Dov Charney, has decided to shake things up with his brand.  Because of the failing economy, his stores are having a hard time selling their overpriced t-shirts and cake ass low cut v-necks.  But he’s not willing to blame it on the rain… it’s because of all the uglies that have been hired.

He made store managers across the country take group photos of their employees so that he could personally judge people based on looks. He is tightening the AA ‘aesthetic,’ and anyone that he deems not good-looking enough to work there, is encouraged to be fired.

What exactly is the American Apparel aesthetic that speaks of?  I’ve seen the add campaign.   You know the one… lo-fi photograh+racially ambiguous chick+boy shorts=boner.  Yeah, I like ‘em.

But I’ve sworn off buying shit from a pretty face ever since a tall blonde in a business suit convinced me that the Canadian tuxedo was the next sure fire trend.  By the way, does anyone else think Charney looks like Todd Philips in Old School when says, “I’m here for the gangbang.”